Cindy L. Rounds CESTM is the owner of Wealth By Design Financial. She provides strategic financial advice to individuals and businesses and handles all operations at the firm. Cindy has a sincere passion for delivering value and benefits to her clients while helping them pursue financial freedom. 
Cindy focuses on building long-lasting client relationships. She uses her experience to help individuals and families with strategies that seek to build their nest eggs and address the financial challenges of growing families. She also assists clients to transition comfortably into retirement or plan their legacies. She is especially supportive of women’s unique financial issues and understands the complicated often unexpected transitions they face. With growing grandchildren, Cindy radiates a passion for teaching young people about finances.

Early in her career Cindy cultivated a wide range of knowledge in human resources, business management and insurance. She later specialized in retirement and pension plans and was responsible for coordinating a 2-year-long revision of the Defined Benefit Plan at a local integrated hospital system. Wanting to work more closely with individuals and small businesses, Cindy subsequently joined an insurance company specializing in retirement plans. Her desire to offer independently modeled advice led her to join LPL Financial in 2003 and found Wealth By Design Financial.

The Institute of Business & Finance (IBF) awarded Cindy with the estate planning designation, CESTM (Certified Estate and Trust SpecialistTM). CESTM certification requires mastery of different types of trusts, ownership rules, probate, spousal restrictions, special needs, conservatorships, and managing assets. The CESTM program is designed​ for brokers and advisors who have clients in their 60s or older as well as those who may be providing care to family members.

Cindy provides assistance with health insurance and Medicare coverage for her clients. She also holds Series 6, 7 and 63 securities registrations.

Cindy has served as Membership Chair of the Financial Planning Association of Upstate New York and as the Membership Director of the Southern Tier Member Center. She is also past VP of the Board of Directors for the Quaker Lake Cemetery Association. Cindy currently volunteers for Junior Achievement and for the SIFMA Foundation for Investor Education using her experience to judge student essays for the Stock Market Game’s national writing competition.
423 East Main Street, Suite 3
Endicott, New York 13760
Office Phone: (607) 239-6033
Office Fax: (607) 239-6051